The "Made in Italy" label must be protected to ensure that companies operating with responsibility and ethics are distinguished and recognized. Last week, Milan launched the first protocol for the control of legal and ethical practices within the fashion industry. The aim of this protocol is to support and promote principles of transparency, equality, and legal labor throughout the entire supply chain, by monitoring working conditions and preventing any form of exploitation or illegal employment.
This initiative saw contributions from the government, institutes, universities, and key stakeholders involved in the Fashion Made in Italy industry. There are plans to develop a digital platform that will identify "virtuous and ethical companies." While the protocol is currently restricted to the Milan and Lombardy area, it represents a significant first step toward nationwide implementation.
We have witnessed recent deplorable incidents involving major luxury brands and their media repercussions. However, the most crucial aspect is the responsibility and transparency that both customers and producers desire. This change marks a positive shift towards greater accountability in the fashion industry.
